Tag: Take that.
Tyler (my copywriter) and I both suffer from migraines. There are a lot of "feel good" ads out there about migraines. While good, most don't get at the emotional side of a migraine, which can be rather dark at times. Excedrin is made to fight that pain, with as much force as is necessary.
Art Director - Celeste McKeon
Copywriter - Tyler Booke
The show's not over until Excedrin has wired your rock star roommate's jaw shut with his own guitar strings.
Tag: Take that.
Excedrin's favorite scene in Old Yeller is when the dog stops barking. For good.
Tag: Take that.
Excedrin Migraine Widget
Migraine sufferers download the Excedrin Migraine Widget to their desktop.
When clicked, the widget lowers the computer's brightness and volume.
The widget also automatically replies to incoming messages from contacts on a user-defined list. These responses inform the sender that the person they are trying to reach is unavailable due to migraine pain. If a sender is too persistent, Excedrin's messages grow increasingly feisty.
Excedrin Migraine Travel Kit
Hospitality kits provide travelers with relief from migraine pain. Includes light-blocking sleep masks, noise-reducing ear plugs,and a single dose of Excedrin Migraine.
